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Privacy Policy

PRIVACY POLICY

Last Updated: 2 October 2026

At Charmiq, we value your trust and are committed to handling your personal data responsibly, transparently and securely.

This Privacy Policy explains how Charmiq Fashion LLP, trading under the brand name “Charmiq” (“Charmiq”, “we”, “us” or “our”), collects, uses, stores, shares and protects personal data when you visit or use our website, create an account, place an order, communicate with us, request a return or exchange, submit a review, subscribe to communications or otherwise interact with Charmiq.

This Privacy Policy should be read together with our Terms & Conditions, Shipping, Returns, Exchange & 6-Month Assurance Policy, Cookie Preferences where available, and any privacy notice presented when personal data is collected.

Nothing in this Privacy Policy is intended to restrict any rights available to you under applicable Indian law.

1. ABOUT CHARMIQ

The Website is operated by:

Charmiq Fashion LLP
A 321, Mastermind IV, Royal Palms
Goregaon (East), Mumbai – 400065
Maharashtra, India

GSTIN: 27AAUFC3586D1Z3

Customer Support: +91 9082501985

Privacy Contact: support@charmiqjewellery.com

For purposes of applicable Indian data protection law, Charmiq Fashion LLP determines the purposes and means of processing personal data collected in connection with the Charmiq Website and services.

2. PERSONAL DATA WE MAY COLLECT

The personal data we collect depends upon how you interact with Charmiq.

We seek to collect only personal data that is reasonably necessary for the relevant purpose.

A. Identity and Contact Information

This may include:

  • your name;
  • email address;
  • mobile number;
  • billing address;
  • shipping address; and
  • account or login information.

B. Order and Transaction Information

This may include:

  • products ordered;
  • order number;
  • purchase history;
  • order value;
  • discounts or promotional codes;
  • invoice information;
  • payment status;
  • shipping and delivery status;
  • returns;
  • exchanges;
  • refunds; and
  • assurance or warranty claims.

C. Payment-Related Information

Payments may be processed by third-party banks, payment gateways, UPI providers or other authorised payment-service providers.

Charmiq does not ordinarily need to receive or store your complete debit-card or credit-card credentials, CVV, UPI PIN or internet-banking password.

We may receive limited transaction information such as:

  • payment status;
  • payment method;
  • transaction reference;
  • payment gateway transaction ID; and
  • information required to reconcile transactions or process refunds.

For Cash on Delivery refunds, we may request bank or UPI details reasonably necessary to issue the refund.

D. Device, Website and Technical Information

When you use our Website, we or our technology providers may collect information such as:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • Website pages visited;
  • referring source;
  • date and time of access;
  • Website interactions;
  • session information;
  • shopping-cart activity;
  • cookie or similar identifiers; and
  • approximate location inferred from technical information such as an IP address.

We do not need your precise GPS location to sell or deliver Charmiq jewellery through our Website unless a particular feature expressly requests it.

E. Customer-Support Information

When you communicate with us through email, telephone, WhatsApp, social media or another available channel, we may process:

  • your communications;
  • order details;
  • questions;
  • complaints;
  • photographs;
  • videos;
  • product-condition information;
  • delivery information; and
  • other information you choose to provide.

F. Return, Damage and Assurance Evidence

Where you request a return, replacement, refund or claim under our 6-Month Plating Assurance, you may provide photographs or videos showing:

  • the product;
  • packaging;
  • shipping label;
  • condition of the product; or
  • an unboxing of the shipment.

We use this information primarily to assess and resolve your claim, prevent fraud and maintain appropriate transaction records.

Please avoid including unrelated people, documents or personal information in photographs or videos submitted to us.

G. Reviews and User-Generated Content

If you submit a:

  • product review;
  • rating;
  • photograph;
  • video;
  • testimonial; or
  • other user-generated content,

we may process that content together with limited identifying information associated with the submission.

H. Marketing and Preference Information

Where applicable, we may process:

  • newsletter subscriptions;
  • marketing preferences;
  • consent records;
  • opt-out status;
  • communication engagement; and
  • interactions with Charmiq promotions.

3. INFORMATION YOU SHOULD NEVER SEND US

Charmiq will never require your:

  • UPI PIN;
  • card PIN;
  • CVV;
  • internet-banking password;
  • OTP for transferring money to us; or
  • account password

to process a return or refund.

Please do not send such information to Charmiq employees, customer-support representatives or through Website forms.

You should also avoid providing sensitive or unrelated personal information unless it is genuinely necessary for us to resolve your request.

4. HOW WE COLLECT PERSONAL DATA

We may collect personal data:

Directly from you

For example, when you:

  • place an order;
  • create an account;
  • provide delivery information;
  • contact customer support;
  • request a return or exchange;
  • submit an assurance claim;
  • leave a review;
  • participate in a promotion;
  • subscribe to communications; or
  • otherwise provide information to Charmiq.

Automatically through the Website

Information may be collected through technologies such as:

  • cookies;
  • server logs;
  • pixels;
  • tags;
  • local storage;
  • analytics technologies; and
  • similar Website technologies.

From Service Providers

We may receive information from providers assisting with:

  • payments;
  • fraud prevention;
  • delivery;
  • reverse logistics;
  • Website operation;
  • communications;
  • analytics; or
  • other services used to operate Charmiq.

5. HOW AND WHY WE USE PERSONAL DATA

Charmiq processes personal data only for lawful purposes.

Depending upon your interaction with us, we may process personal data for the following purposes.

A. Processing Your Order

We may use personal data to:

  • create and manage your order;
  • process or verify payment;
  • issue invoices;
  • package and fulfil orders;
  • arrange delivery;
  • provide tracking;
  • communicate order status; and
  • complete the transaction requested by you.

B. Customer Service

We may process information to:

  • answer questions;
  • resolve complaints;
  • provide product information;
  • investigate problems; and
  • communicate regarding orders or services.

C. Returns, Exchanges, Refunds and Assurance Claims

We may process personal data to:

  • verify purchases;
  • assess return eligibility;
  • investigate damaged or defective products;
  • process exchanges;
  • arrange reverse pickup;
  • administer our 6-Month Plating Assurance;
  • prevent fraudulent claims; and
  • issue refunds or other remedies.

D. Website Operation and Improvement

We may process appropriate information to:

  • operate the Website;
  • maintain shopping carts;
  • provide customer accounts;
  • maintain Website security;
  • troubleshoot errors;
  • understand Website performance;
  • improve navigation;
  • understand product interest; and
  • improve our products and customer experience.

E. Fraud Prevention and Security

We may process information where reasonably necessary to:

  • authenticate transactions;
  • identify suspicious orders;
  • prevent payment fraud;
  • investigate abuse of returns or promotional offers;
  • protect customers;
  • protect Charmiq;
  • maintain Website security; and
  • establish, exercise or defend legal rights.

F. Compliance and Record Keeping

We may process and retain information where necessary to:

  • comply with tax and GST requirements;
  • maintain invoices and accounting records;
  • comply with applicable law;
  • respond to lawful government, regulatory or court requests;
  • maintain evidence of transactions;
  • resolve disputes; or
  • establish, exercise or defend legal claims.

G. Marketing

Subject to applicable law and any required consent, we may use appropriate contact information to communicate:

  • product launches;
  • offers;
  • discounts;
  • promotions;
  • newsletters;
  • restock information; and
  • other Charmiq marketing.

You may opt out of promotional communications at any time.

6. CONSENT AND OTHER PERMITTED PROCESSING

Where applicable law requires your consent, Charmiq will seek consent through an appropriate affirmative action.

A request for consent will identify or provide access to information regarding the personal data involved and the relevant purpose.

Consent is not intended to authorise processing that is unnecessary for the stated purpose.

Where processing is based on consent, you may withdraw that consent using the mechanism provided to you or by contacting Charmiq.

We will make withdrawal reasonably accessible.

Withdrawal of consent does not affect processing lawfully undertaken before withdrawal.

Certain processing may continue after withdrawal where it is independently necessary or permitted under applicable law, including where information must be retained for:

  • existing transactions;
  • legal obligations;
  • tax or accounting requirements;
  • fraud prevention;
  • dispute resolution; or
  • legal claims.

7. ORDER COMMUNICATIONS VS MARKETING

Charmiq distinguishes between communications necessary to service your transaction and promotional marketing.

Transactional and Service Communications

We may contact you regarding:

  • order confirmation;
  • payment;
  • dispatch;
  • shipping;
  • delivery;
  • OTP or account security;
  • returns;
  • exchanges;
  • refunds;
  • assurance claims;
  • complaints; and
  • important service information.

These communications are necessary to manage your relationship or transaction with Charmiq and are not treated as ordinary promotional marketing.

Promotional Communications

Promotional messages may include:

  • offers;
  • sales;
  • new collections;
  • product recommendations;
  • newsletters; and
  • marketing campaigns.

Where consent is required, we will obtain it before sending such communications.

8. EMAIL, SMS AND WHATSAPP

Depending on the contact details and preferences you provide, Charmiq may communicate through:

  • email;
  • SMS;
  • telephone; or
  • WhatsApp.

Transactional communications may be sent through these channels where reasonably necessary to fulfil or support your order.

Marketing through these channels will be subject to applicable law and applicable consent or preference requirements.

You may opt out of promotional communications using an available unsubscribe or opt-out mechanism or by contacting us.

Opting out of marketing does not stop necessary order and service communications.

9. ABANDONED CARTS

If you add products to your cart or begin checkout without completing your purchase, the Website may retain cart information for a reasonable period.

Subject to applicable law and your marketing preferences, we may use information you have provided to:

  • restore your shopping cart;
  • assist with checkout; or
  • remind you about products left in your cart.

Where consent is required for promotional abandoned-cart messages, such messages will be sent only after obtaining the required consent.

10. COOKIES AND SIMILAR TECHNOLOGIES

Charmiq may use cookies and similar technologies.

Cookies may fall into categories such as:

Essential Cookies

These may be necessary for:

  • shopping-cart operation;
  • checkout;
  • Website security;
  • customer login;
  • fraud prevention;
  • payment functionality; and
  • remembering essential Website preferences.

Because these technologies are necessary to provide requested Website functionality, disabling them may prevent parts of the Website from working properly.

Analytics Technologies

Where used, these help us understand matters such as:

  • Website traffic;
  • page performance;
  • visitor interaction; and
  • Website usability.

Advertising and Marketing Technologies

Where used, these may help Charmiq:

  • measure advertising performance;
  • understand conversions;
  • limit or personalise advertising; and
  • understand interactions with Charmiq advertising.

Where applicable law requires consent for non-essential technologies, appropriate consent or preference controls will be provided.

You may also manage cookies through your browser, although blocking certain cookies may affect Website functionality.

11. ANALYTICS AND DIGITAL ADVERTISING

Charmiq may use third-party analytics, measurement or advertising technologies from time to time.

The particular providers used by Charmiq may change as our business and Website evolve.

Where such technologies involve personal data, Charmiq will take appropriate measures required by applicable law, including providing notice or obtaining consent where required.

We do not authorise service providers to use personal data contrary to our instructions or applicable law merely because they provide technology to Charmiq.

12. WHEN WE SHARE PERSONAL DATA

Charmiq does not sell your personal data for money.

We may disclose or make personal data available where reasonably necessary to providers that help us operate our business.

These may include:

Payment and Banking Providers

For payment processing, transaction verification, fraud prevention and refunds.

Logistics and Courier Providers

For delivery, tracking, recipient communication and reverse pickup.

Website and Hosting Providers

For Website hosting, e-commerce functionality, cloud infrastructure, backups, security and technical operation.

Communication Providers

For transactional email, SMS, WhatsApp or other communications.

Analytics and Advertising Providers

Where such services are enabled and subject to applicable consent and legal requirements.

Customer-Service Providers

Where tools or service providers are used to manage customer queries or complaints.

Professional Advisers

Including accountants, auditors, lawyers, insurers and other advisers where reasonably necessary.

Government, Courts and Authorities

Where disclosure is required or permitted by applicable law or is reasonably necessary to establish, exercise or defend legal rights.

13. SERVICE PROVIDERS

Third-party providers may process personal data on Charmiq’s behalf to perform services for us.

Where required by applicable law and appropriate to the processing involved, Charmiq will use reasonable contractual, organisational and technical measures designed to require processors to protect personal data and process it for appropriate purposes.

Some third parties may separately determine how they process information for their own lawful purposes. Their independent processing may be governed by their own privacy policies.

14. INTERNATIONAL PROCESSING

Some of Charmiq’s technology, cloud, communications, analytics or other service providers may use systems located outside India.

Where personal data is processed or transferred outside India, Charmiq will comply with applicable Indian data protection requirements and any restrictions or conditions prescribed by the Central Government.

We do not promise that all personal data will always be stored exclusively within India unless we expressly state otherwise.

15. DATA RETENTION

Charmiq retains personal data for as long as reasonably necessary for the purpose for which it was collected and for any additional period required or permitted by applicable law.

Relevant considerations may include:

  • whether you maintain a customer account;
  • outstanding orders;
  • return or assurance periods;
  • fraud-prevention needs;
  • customer-service history;
  • tax and GST requirements;
  • accounting obligations;
  • limitation periods;
  • disputes; and
  • actual or potential legal claims.

Different categories of information may therefore have different retention periods.

Where personal data is no longer required for a lawful purpose, we will take reasonable steps to erase, anonymise or appropriately dispose of it.

We will not retain personal data indefinitely merely because storage is technically possible.

16. DATA SECURITY

Charmiq takes reasonable technical and organisational measures designed to protect personal data against:

  • unauthorised access;
  • unauthorised disclosure;
  • loss;
  • misuse;
  • alteration; and
  • destruction.

Depending on the systems and information involved, safeguards may include:

  • access controls;
  • authentication;
  • appropriate encryption, masking or other protection;
  • restricted administrative access;
  • security monitoring;
  • backups;
  • software updates;
  • appropriate logging; and
  • safeguards required from relevant service providers.

No internet transmission, Website or electronic storage system can be guaranteed to be completely secure.

You are responsible for protecting your account credentials and should contact Charmiq promptly if you believe your account has been compromised.

17. PERSONAL DATA BREACHES

If Charmiq becomes aware of a personal data breach, we will take reasonable steps to:

  • investigate the incident;
  • contain the breach;
  • mitigate potential harm;
  • address identified security weaknesses; and
  • comply with applicable notification requirements.

Where required under applicable law, Charmiq will notify affected individuals and the competent authority in the manner and within the time required by law.

18. YOUR PRIVACY RIGHTS

Depending on the applicable provisions of Indian data protection law, you may have rights relating to your personal data, including:

Access

You may request information concerning personal data processed by Charmiq and other information available to you under applicable law.

Correction

You may request correction of inaccurate or misleading personal data.

Completion

You may request completion of incomplete personal data.

Updating

You may request updating of personal information that has changed.

Erasure

You may request erasure of personal data where applicable.

Erasure may not be available where retention is required or permitted for an independent lawful purpose.

Withdrawal of Consent

Where processing depends upon your consent, you may withdraw it.

Grievance Redressal

You may raise a grievance concerning our processing of your personal data.

Nomination

Where provided under applicable Indian data protection law, you may nominate another individual to exercise specified rights in the event of your death or incapacity.

19. HOW TO EXERCISE YOUR RIGHTS

You may submit a privacy request to:

Email: [INSERT PRIVACY EMAIL]

Please clearly describe your request and provide sufficient information to enable us to identify the relevant account, order or interaction.

To protect your information, we may take reasonable steps to verify your identity before acting upon certain requests.

We will not ask you for your UPI PIN, CVV, banking password or other confidential payment authentication credentials to verify a privacy request.

Requests will be handled within the timelines applicable under law.

20. CHILDREN’S PERSONAL DATA

Charmiq primarily sells fashion jewellery to adult purchasers and does not design its Website for children to independently enter into purchases.

We do not knowingly seek to use children’s personal data for behavioural monitoring or targeted advertising.

Where Charmiq knowingly processes personal data relating to a child and applicable law requires verifiable consent from a parent or lawful guardian, we will take appropriate steps to obtain such consent before undertaking the relevant processing.

If a parent or guardian believes that a child has provided personal data to Charmiq inappropriately, please contact:

[INSERT PRIVACY EMAIL]

We will review the matter and take appropriate action under applicable law.

21. REVIEWS AND USER-GENERATED CONTENT

If you voluntarily submit a review, testimonial, photograph or video, selected portions of that content may be published on the Charmiq Website or used as permitted under our Terms & Conditions.

Public reviews may display limited identifying information such as:

  • first name;
  • initials; or
  • another display name associated with the review.

Charmiq will not intentionally publish your full residential address, private payment information, account password or telephone number as part of a product review.

Please avoid including personal information in review photographs or videos that you do not want to make public.

22. SOCIAL MEDIA

Charmiq may maintain profiles on third-party social-media platforms.

When you interact with Charmiq through such a platform, the platform may independently process your information under its own privacy terms.

Content that you publish publicly may be visible to other users.

Where you send, tag or otherwise provide content to Charmiq, our use of such content will be subject to applicable law, our Terms & Conditions and any relevant permissions.

23. FRAUD, MISUSE AND LEGAL CLAIMS

Nothing in this Privacy Policy prevents Charmiq from retaining or processing appropriate information where reasonably necessary and permitted by law to:

  • detect or investigate fraud;
  • investigate chargebacks;
  • investigate abuse of returns or promotional offers;
  • protect customers;
  • enforce our Terms;
  • comply with legal obligations;
  • establish legal rights;
  • exercise legal rights; or
  • defend legal claims.

A request for deletion does not require Charmiq to destroy records that it is legally required or permitted to retain for an independent lawful purpose.

24. BUSINESS REORGANISATION

If Charmiq Fashion LLP undergoes a merger, acquisition, restructuring, financing, sale or transfer of some or all of its business or assets, relevant personal data may be transferred as part of that transaction where permitted by applicable law.

Any recipient will be required to handle personal data in accordance with applicable legal requirements.

25. THIRD-PARTY WEBSITES

The Charmiq Website may contain links to independently operated third-party websites or services.

Charmiq does not control the independent privacy practices or security of those websites.

We encourage you to review the privacy information provided by the relevant third party before providing personal data.

26. GRIEVANCE REDRESSAL

If you have a concern about Charmiq’s handling of your personal data, please contact us first so that we can investigate and resolve it.

Privacy / Data Grievance Contact:
[INSERT NAME OR DESIGNATION]

Email: [INSERT PRIVACY / GRIEVANCE EMAIL]

Charmiq Fashion LLP
A 321, Mastermind IV, Royal Palms
Goregaon (East), Mumbai – 400065
Maharashtra, India

We will acknowledge and address privacy grievances within the timelines required under applicable law.

Where a statutory right to approach the competent data protection authority is available, you may exercise that right in accordance with applicable law after using the grievance-redressal mechanism available through Charmiq where required.

27. CHANGES TO THIS PRIVACY POLICY

Charmiq may update this Privacy Policy to reflect:

  • changes to applicable law;
  • changes to our Website;
  • changes to our services;
  • new technologies;
  • changes in service providers;
  • security requirements; or
  • changes to our business practices.

The latest version will be published on the Website with an updated “Last Updated” date.

Where a change requires additional notice or fresh consent under applicable law, Charmiq will take the required steps before relying on the new processing purpose.

28. CONTACT US

For privacy questions, requests or complaints:

Charmiq Fashion LLP
A 321, Mastermind IV, Royal Palms
Goregaon (East), Mumbai – 400065
Maharashtra, India

GSTIN: 27AAUFC3586D1Z3

Customer Support: +91 9082501985

Privacy Email: support@charmiqjewellery.com

Support Hours: Monday–Saturday, 10:00 AM–7:00 PM IST

By using the Charmiq Website, you acknowledge that this Privacy Policy has been made available to you.

Where Charmiq requires consent for a particular processing activity, that consent will be requested separately or through an appropriate affirmative mechanism rather than being inferred merely from your general use of the Website.